Pukka Pies

The job

Finish Pukka's ads and get them on air, every year.

I've been finishing Pukka's TV since around 2019. A studio shoots it, the drives come to me, and I edit it, grade any new clips, and export it to full broadcast spec (audio and visual) so it can actually run.

It's the least glamorous thing I do, but it matters. An ad can get rejected for the wrong loudness, the wrong safe area or the wrong codec, and Pukka have trusted me to get it right every year since.

The masterbrand ad is the big one. New footage comes in from other studios through the year and the ad gets recut and regraded to keep up, and I'm the one cutting it together and making sure it's right.

Radio

I direct the read when the masterbrand radio spot is recorded, then edit it, mix it and get it to broadcast spec alongside the TV work.

One ad, every shape

World Flavours was the slices range: Mexican Beef, Jamaican Jerk Chicken, Indian Spiced Vegetable. I edited the same creative down to six, ten and thirty seconds, in 9:16, 1:1 and 16:9, so it could run anywhere.

I make sure what goes out on air is exactly what everyone signed off.